YouTube and Copyright

This article sheds light on the copyright when users upload unauthorized materials on YouTube. Because it is easy to embed sharing video clips on a website, registered users can not make sure they did not post infringing works on their blog or site. Following its overwhelming popularity around the world, YouTube becomes the aim to invite more challenges by its rivals or rightsholders. To prevent future troubles, it signed the deals with some television and record companies to avoid the lawsuit. It also takes a few steps and precautions to educate users who embed any infringing contents on its website. Prevention outweighs prescription. I agree that YouTube should make deals with the entertainment companies to respect the intellectual property, to reduce infringement and to pave a new way in the future market.

Focusing on the copyright is a significant step to lay the foundation of business. Also, an advanced and democratic country follows hard on the heel of respecting copyright. If YouTube does not pay more attention to handling this problem, it will become a complicated matter. Then, it will open the floodgates of lawsuits. After making the contracts with the entertainment companies, for example, the competition from other rivals will shrink. The rightsholders, moreover, will rewarded with respect for their effort.

With the intellectual property, additionally, YouTube legally avoid the impact to diminish the infringement problems. Following the advanced technology, users who upload infringing works on the website are easily unaware of the rightholders’ permission. To take the legal policy, furthermore, it is the best method to fight competitors, to educate people about the right concept and protect the brain-products of creators. For instance, making clear laws and policies by legal process, it will take a precaution to warn users before embedding videos on a website that has the agreement by rightsholders.

If YouTube deals a contract with the entertainment companies and provides obvious infringing rules to its users, it will open a new chapter of business in the future market. How to achieve this? The method is to provide a safe environment on the website where people can freely upload and download the sharing materials. The best way, therefore, is to focus on the copyright. There is no doubt that users who immerse themselves in innocuous websites will expand the market. For example, if YouTube creates more legal room for users so that they will use it comfortably and make a habit, they will introduce it to other potential users and extend the province by multinational effects.

In conclusion, respecting the intellectual property will build a solid foundation for business. To reduce the infringing works, copyright is the suitable way to wipe out YouTube’s worry. To extend a successful way of market, making a deal with the entertainment industry is a well-developed strategy.

Reference
Fisher K. (2006, July 16). YouTube and the copyright cops: safe…for now? Ars Technica, LLC. Retrieved April 3, 2008, from http://arstechnica.com/news.ars/post/200060716-7273.html